Proposta de planejamento estratégico para o bar e restaurante Churraskito - Chapecó-SC

Abstract

Strategic planning is an important tool to guide future actions at business which the objective is the competitivity. The achievement of this case study occurred at a company in Chapecó, Churraskito. As a guiding objective of this study, we sought to develop a strategic plan for the company Churraskito. To cater for this purpose it was carried out a bibliographic caught which give base to the environmental analysis. To wit the methodology applied here is characterized as qualitative, descriptive and applied. About the means used, it can be classified as: field research, case studies, bibliographic and documentar. The data collection was made through semi-structured and longitudinal interview with the owner and application of closed questionnaires with customers and employees. Data analysis occurred through compilation of data collected in the Excel system, the interview content analysis and correlation of the theory with the information obtained. With the result of this study we obtained the business diagnosis that identified opportunities in the market where the company operates for demonstrating a favorable environment for growth and restructuring processes. As proposition to the company's development, guidance actions were suggested in order to restructure some processes to a future franchise network. Having said that, it was noted the importance of performing a business diagnosis to survey information that enables a holistic view of the organization's reality and facilitate the achievement of goals established in the strategic planning, this step that enables the company to achieve competitive advantage.