Análise do segmento de "food truck" da cidade de Chapecó - SC

Abstract

It is estimated that in Brazil, food outside the home consumes almost half of the meals expenses of a family or individual. The behavior of this consumer deserves special attention, as the trend is increasing in these numbers, since time is increasingly short and valuable and the gastronomic sector grows and offers many options. Riding with the novidades, the food truck is more than a fad and is an alternative for both its consumers and new entrepreneurs. The competitiveness between companies, be it in any branch, is increasing and staying in the market is a challenge. Thinking in this way, the researcher understands that she can contribute to a better understanding of this sector in the municipality of Chapecó-SC, by analyzing how this market behaves in the center of this city. Two questionnaires were applied, one for customers and the other for food truck owners. The present work had as general objective the analysis of the food truck segment in the center of Chapecó-SC, and as specific objectives identify their frequency points, the conditions of facilities, the profile of their consumers and their purchasing decision factor. Regarding methodology, its nature can be classified as applied research. In approaching the problem, it was classified as qualitative and quantitative, and as to its exploratory, descriptive and case study purposes. Bibliography and field research were used in the media. Regarding the location chosen to carry out the research, the center of the city was selected because it concentrates the majority of units of this segment and the oldest in activity. As a result of this research in relation to customers we can highlight the profile of consumers, their preferences and motivations of consumption. As far as the owners are concerned, their profile has also been identified, such as their business and future prospects, as well as the hygiene conditions of the premises and their equipment.