Plano de negócio para implementação de uma vinícola na cidade de Pomerode - SC

Abstract

The present work has the purpose of presenting the planning for the implantation of a winery for the production and commercialization of wines, sparkling wines and integral grape juice, in the city of Pomerode-SC. In order to achieve the objective, the theoretical basis, definition of the methodology and all the plans necessary to achieve the business plan are developed. During the development of the study the descriptive research method was used with a quantitative and qualitative approach, as well as documentary research and market research for data collection and economic-financial and marketing information, as well as technical, legal and environmental aspects. The data were tabulated with the help of electronic spreadsheets, in order to facilitate the analysis. Market research and data analysis aimed to identify possible competitors, consumers and suppliers of the wine market of the Itajaí Valley micro region. Financial projections were designed to identify, through return and / or profits, whether the enterprise is viable for the region, developing financial statements for three years of operation, as well as analyzing pertinent indicators to make it possible to visualize the future possible situation of company. By means of the projected net profit, it can be said that the company is viable although there are no profits in the first year of operation.