O consumo imobiliário dos empreendimentos verticais em Chapecó

Abstract

The vertical integration process in the city of Chapecó is not very old, especially when compared to the vertical process in Brazil, the one that was initiated in the city in the middle of 1970. After the implementation of agro-industries in the city, the urban land occupation process began by providing new features and forms of land use. The necessity to expand the urban area became necessary due to the large population that immigrated to the city. Therefore, it was required the establishment of new settlements in areas further away from the center and this acquires a new configuration. New ventures started gaining ground in the central area and later in surrounding neighborhoods. Currently the consumption of vertical housing developments occurs intensively, as their accesses are being facilitated by means of incentive programs for purchasing of real estate own. The expansion of this market and the constant demand for this kind of investment is our object of study, to be held from the analysis of production and consumption of real estate in vertical enterprises from 2010. The survey was conducted from literature and document research, survey data on production and consumption of vertical real estate, and field work in order to verify the location of these vertical ventures as well as to field work to verify the location of these projects and then relate them to obtain a city look as a whole and identify how does the vertical integration in the city. We also emphasize here the forms of dissemination of vertical projects used by real estate in order to sell more products.