Plano de marketing na empresa Sinara Inês Haas e Filho Ltda

Abstract

By the great competition in the retail clothing market, micro and small businesses must always be innovating and updating their management. The marketing plan goals to help companies about decisions and shows them how improve to satisfy their customers. Thus, this study aims to develop a marketing plan to the micro enterprise, “Sinara Inês Haas e Filho Ltda”, located in Cerro Largo–RS, to assist the management decision making process. The construction of the marketing plan is justified because the company doesn’t have any management tool in this area. To determine the model of marketing being used up, were studied three models presented in the literature and then it was chosen the model proposed by “Las Casas”, because it’s developed specifically to micro and small enterprises. With the development of this study, it was identified that the company operates in an environment influenced by many events in their day-to-day, such as inflation, special dates for trade (Mother's Day, Christmas, etc.), internet e credit card, among others. Furthermore, it was identified that the company has many strengths in relation to its employees, as the quantity and the quality of care; about the product, and it has high quality; and as the propaganda, regarding investment in radio and newspapers advertising, and also use the internet. As business objectives were set to increase 15% in sales every month, striving for excellence in customer quality service and seek customer loyalty.