Comércio eletrônico: uma análise do perfil do consumidor virtual na Universidade Federal Da Fronteira Sul Campus Cerro Largo

Abstract

This paper focuses on the identification of the profile online purchases of the scholars in the Universidade Federal da Fronteira Sul (UFFS), Cerro Largo Campus. Bring up the following problem: Which is the virtual consumer profile found among the scholars of UFFS Campus Cerro Largo? To get the answer, a quantitative-oriented research through the application of a questionnaire containing questions related to economic, geographical conditions and online purchasing behavior of the interviewees. The sample was composed of 467 surveyed undergraduates of UFFS Cerro Largo Campus. The application of the questionnaire was made during the month of September 2015. The results indicate that the profile of the sample of consumers online is made up of the majority of young people under 21 years of age, female gender, residents of urban area of Cerro Largo, coming from small towns, still dependent on financial aid from their parents, with incomes between 251 R$ and 500 R$ monthly, for which the primary function of internet access are in studies, use as the main form of payment the payment slip, which most purchases are use utensils, with average spending by buying between 101 R$ and 250 R$, have had no problems when making purchases for electronic commerce and intend to use it again.