Marketing digital nas empresas de Cerro Largo: utilização de website e facebook

Abstract

To gain market share and better serve the clients, enterprises must increasingly create competitive advantages. A large number of companies choose, as a strategy, to invest in marketing, to captivate new consumers and maintain old ones. Marketing can occur on several ways: radio, television, pamphlets, and even on internet, through websites and social network sites, as Facebook. Thus, the study aimed to identify how companies from Cerro Largo utilize digital marketing, also, the study seeked to verify if the posts are updated. It was chosen the social network Facebook in consequence of the significant growth of its usage in the last years, becoming the social network site with the larger number of users of the world. As result, it was found that only 43% of the companies registered at the city hall of Cerro Largo have an account on websites or on the social network Facebook. Futhermore, results shown that not every company updates the informations.