Proposta de plano de marketing para uma empresa de condicionamento físico

Abstract

Given the large number of companies in the market and, therefore, higher number of competitors, organizations need a constant evolution to remain active and thusly, achieve their goals. For this reason, marketing presents itself as a role to leverage sales on business and thus obtain competitive advantage over competitors, reaching an above- average level. Marketing plan emerges as a marketing tool, a formal document as a consequent of a planning process, which is often forgotten by managers, especially on smaller companies. That so, the following study aimed to propose a marketing plan as competitive strategy to a fitness company of Guarani das Missões city, based on the proposed plan of Las Casas (2011). This study development is justified, once many companies do not utilize regular planning processes and also, the actual scenario that shows itself auspicious for fitness enterprises. Moreover, a special importance was conceded to organizations registered as MEI, category on which the company fit in. Hereby, the marketing plan importance for the company‟s development was verified, establishing through environment analysis the goals, strategies and action plans plausible with the company‟s situation.