Estudo da fanpage do facebook da Universidade Federal da Fronteira Sul (UFFS) Campus Cerro Largo

Abstract

The virtual social network usage as reference on a brand disclosure become an important behavior for digital marketing processes. Facebook, while a promulgation tool of information is a resource that enable the monitoring of interactions between its users and audience replication. The goal of this study was to analyze the interaction on Facebook fan pageUniversidade Federal da FronteiraSul (UFFS) – Campus Cerro Largo/RS, and its followers. Towards this end, a descriptive survey was develop, with aid of secondary data and quantitative approach. The collected data was accomplish through the fan page of IES, and obtained through a report engendered by the fan page itself. The analysis considered the time from April to August 2017; and to assist the collected data regarding to the publications typologies it was contemplated the main happenings in the University that occurred during the analysis period. As results, it is notice, on the users’ profiles, the predominance of feminine gender, and young ones from 18 to 24 years old and, on its majority, Cerro Largo or nearby locations citizens. It is observe an increase of interactions from the users on the page, which can be visualize on the raise of reach and involvement on publications; as well as observed for the images, the most utilized typology of post on the fan page. The UFFS- campus Cerro Largo interactions on Facebookis planned, organized and in order to disclose information of university public interest; moreover, it is notice the concern of the Comunication Advisory –ASCOM/CL on producing content on the fan page that arouse the public interest, with different and creative images, gifs with outstanding elements, which calls attention and that transmit the massage proposed.