Plano de marketing para uma empresa de semijoias do município de Cerro Largo - RS

Abstract

The current market is increasingly dynamic and competitive, as there is a considerable increase in the search for quality products and affordable prices by consumers, which requires professionals working in the field, organization and planning. Through marketing, companies can create and sell their products in the best possible way, drawing the attention of their customers to your product. The marketing plan, as an organizational tool and, if well used, will help the company to leverage its results, increasing sales and consequently profitability, allowing the company to obtain better results than its competitors and survive in the market current. Thus, the objective of the present work is the elaboration of a marketing plan for the company Bela Dona Semijoias, located in the city of Cerro Largo - RS, which operates in the semi-jewelery segment. The marketing plan was based on the plan proposed by Las Casas (2011) and with it, it was possible to carry out a deeper analysis of the company Bela Dona Semijoias, as well as the microenvironment, with the study of two direct suppliers of the company, and the macroenvironment, highlighting the environments that can affect the company. Several strategies were also adopted to be carried out during the years 2018 and 2019, such strategies so that the company Bela Dona Semijoias can excel in the market in front of its competitors and obtain greater profitability.