Processos de gestão em micro empresas rurais: um estudo multicasos

Abstract

Entrepreneurship is one of the most important economic movements today, and in the context of agribusiness is consolidated in the entrepreneurial actions that enable rural producers to introduce differentiated products in the market, thus expanding the possibilities of new means of work and commerce. However, the success of this rural enterprise depends not only on increasing productivity and marketing of products, but also on applying an efficient management process in these rural microenterprises, since it is necessary to know how to manage the business to achieve the desired result and to continue to prosper with significant profits. Based on the rural scope and given the economic and social importance of the agribusiness sector and the growth of entrepreneurship in Brazil, the present study intends to collaborate in the development of research on the theme of rural entrepreneurship, focusing on regional family agriculture. Therefore, this study aimed to describe the management processes in rural microenterprises located in the interior of the municipality of Chapecó - SC. The research was of a qualitative nature, being characterized as exploratory and descriptive in its methodological procedures, by the practice of bibliographical research and field research, respectively. In the data collection, the multiple case study technique was used, where the structuring of the data collection instrument took place in dimensions and categories of analysis, aiming to identify the characteristics of the rural microentrepreneurs profile, describing the activities developed and the a form of management adopted by them in their properties, where data collection took place through semi-structured interviews with rural microentrepreneurs. The identified results show the different types of profiles of these producers and their properties, as well as the identification of the practices used in the management process, which were found to predominate in the informal way, which vary according to the level of knowledge and instruction producers. However, this study was determinant in the identification of a fundamental point, the ignorance of the management processes in small rural enterprises in the formal sense of the theories, which make possible the optimization of the management processes in these properties.