Proposta de planejamento estratégico para a Câmara dos Dirigentes Lojistas de Xavantina - SC

Abstract

The social, scientific and economic changes experienced on the national scene have made consumers more demanding and the market more competitive. For-profit and not-for-profit organizations must also develop to adapt to and balance this scenario. The strategic planning process emerges as an organizational tool to support decision making that allows for more efficient management so that the organization is more likely to choose the best strategy. The objective of this work is to elaborate a proposal of Strategic Planning for the Shopkeepers Leaders Chamber in Xavantina - SC. In relation to its approach, this is a qualitative-quantitative research. As for its purposes, it can be classified as descriptive, in its subdivision is a case study. With regard to the means of investigation, it is classified as a field scientific, bibliographical and documentary research. The data collection instruments used in the field research were a semi-structured interview with the president of the organization, and the application of a questionnaire with the companies associated with CDL Xavantina. The information obtained was analyzed through graphs and tables with regard to the quantitative items and content analysis of the qualitative elements. The analysis of the results made it possible to formulate a strategic planning proposal according to the model defined by Pereira (2010), with a statement of values, mission, vision and critical success factors for CDL Xavantina. In addition, the internal and external environmental analysis allowed the assembly of the SWOT Matrix, checking for gaps to be improved by identifying strengths and weaknesses, opportunities and threats. Based on the observation that the organization should adopt an offensive strategy, strategies, strategic actions and follow-up suggestions were proposed for the implementation and control of strategic planning in the organization.