Análise dos critérios de tomada de decisão dos produtores rurais do município de Quilombo – SC

Abstract

Considering the transformation resulting that rural ambit present, the taken decision of rural manufacturer process became complex and unstable, because comprise factors that cannot be controlled. This oscillation in decision process shows a greater challenge to a taker of decision, consequently a less risk. In this context, the present research aims to analyze the criteria of rural manufacturer decision, since is an important process, in order that the rural property needs to be seen sob an entrepreneurial optics in the new world of business. In the course of this study were used methods bibliographic about Decision-making Process, Method of Decision Support: Analytic Hierarchy Process AHP, Kinds of Taken Decision, Taken Decision of Rural Manufacturer and Rural Administration, according to consist on theory referential. To clarify the general goal, the research classified like an exploration study of quantitative approach, using to a collect data, the method focus group that was possible join the eight experts in the area. In relations of date analyses plan was proposed the use method of decision support – AHP with excel aid and numerical scale of Saaty, being possible make the joint judgments and elaborate the decisions matrices. Together at AHP method, was used the self-evaluation process adapted the Marins (2007) that enable shoe the resulting in the war more detailed and explicative. The resulting evidenced that the taken decision of rural manufacturer do not be necessarily ruled only by date, technical and rationality decisions, is important considered the contingency that the environment offer and that nobody better that own rural manufacturer know their land and the characteristics of various possibilities of business. The study provide in whole with a tool propose observe that an assertive decision is not consider only a rationalization of a process, but in virtue of practical knowledge and the experience that rural manufacturer have in relation on his property, others alternatives should not be disregarded in the process.