Plano de negócio para abertura de uma loja de acessórios infantis no município de Chapecó- SC

Abstract

The entrepreneur needs to know his business very well, and making a plan is of the utmost importance to build the best path to success, the ideal tool to assist you in this task is the business plan. In this perspective, the purpose of this study is to verify the feasibility of opening a children's accessory store in the municipality of Chapecó-SC, through the elaboration of a business plan. It should be noted that the business already exists, informally, with online sales and deliveries in the region. The research carried out uses the quantitative, qualitative method, is descriptive simultaneously, and the data collection was performed through an online questionnaire. With the elaboration of this business plan, it was possible to structure the business, to know better the characteristics and consumption habits of the clients, to understand how the organization should act, it was identified that for the best use of the productive capacity it is necessary to work together with the e -commerce, and the financial analysis proved to be favorable and positive, with profit from the first month of sales, evidencing the viability of the business.