Gestão de perdas do setor hortifruti no varejo: um estudo de caso em uma rede de supermercados em Chapecó/SC

Abstract

Due to the constant changes in the economic scenario and the increasing competition in the market, organizations need to constantly look for ways to survive and remain competitive. In this sense, efficient loss management is a necessity. Considering retail, specifically supermarkets, the horticulture sector is the one with the highest loss rates, deserving special attention in this type of organization. Thus, the possibility of conducting a case study in a supermarket organization in the city of Chapecó / SC was observed. This study aimed to analyze the possibility of improving loss management in the horticulture sector of this organization. The methodological approach adopted was qualitative and descriptive, based on a case study, seeking greater precision of the information. As source of data, the organization's internal manuals and reports from the organization's internal system were used. To complement this information, semi­structured interviews were also conducted with the managers involved in the organization's loss management of horticulture. The results showed that there is a possibility of improvement in loss management in the organization's horticultural sector. It was found that the biggest problems faced are critical products, excess inventory, fragility and perishability of products, handling by employees and customers and the lack of reuse of partially damaged or non­standard products. Suggestions were made for improvements: better control of critical products, mobile handheld computers for the loss count in the sector, decrease the purchase of distant suppliers and increase the purchase of nearby suppliers, periodic training for employees, new displayers for products, negotiation of better transportation and better quality of products with suppliers, implantation of technical data sheet, maintenance of a sales area with only standard products and reuse of partially damaged or non­standard products in juices or packaging. Therefore, it is believed that this study may be useful for the researched organization and for other organizations in the supermarket sector that face problems regarding the loss management of the horticulture sector.