Pesquisa mercadológica e viabilidade para uma loja de produtos naturais em Caibi-SC

Abstract

This work consists of carrying out a market feasibility study for the implementation of a retail of natural products in the city of Caibi – SC. Is shows important and necessary discussions that permeate the field of entrepreneurship and has as objectives to raise data from the costumers, to verify if there is a demand for these products, and to raise demographic and marketing data in the city. The methodology used was of applied nature, qualitative and quantitative approach, descriptive and exploratory objective, and the technical procedures were bibliographic, documental, and survey research; the data collection techniques were literature review, questionnaires, and structured interviews. From the analysis, it was found that there is a demand for these products and that costumers only find some of them in local commerce. Some variables interfere in the purchase decisions, such as gender, education, occupation, and income. The data also showed indexes higher than 50% for dietary restrictions and physical activity, showing a concern with well-being and quality of life. By the survey of demographic, marketing, and qualitative data it was found that there is market feasibility for this business segment in the city of Caibi – SC.