Influência de um grupo do facebook no ciclo gravídico-puerperal

Abstract

Pregnancy, childbirth and the puerperium are unique moments in the lives of women, so it becomes a subject in which they share information on social networks, so the guiding question of the present study arose: Social networking sites influence the cycle pregnancy-puerperal? Its general objective is to describe the influence of a Facebook group on the pregnancy-puerperal cycle of women through network conversation. This is a qualitative study with Netnography design and analysis based on analytical coding both described by Kozinets performed in a facebook group. It was approved by the Research Ethics Committee (CEP) via Plataforma Brasil under the number of opinion: 3,452,734 and CAAE 13247019.5.0000.5564.The postings of the group “Tô Pregnant” are identified as being related to the pregnancy-puerperal cycle, There was no publication during the collection that fled from this theme, and delivery routes was a subject in which women members of the group showed greater engagement, and the aspects most addressed by them on this subject were pain, recovery, autonomy to take care of your baby and the power of choice. The results of this study may also help in relation to nursing professionals 'understanding of service users' communication and the use of Health Information and Communication Technologies (ICTs) as a tool that can assist in communication between nursing professionals and health professionals. users of the Unified Health System (SUS).