Possibilidade de vínculo de embalagens ecológicas no varejo em geral de Espigão Alto do Iguaçu e Quedas do Iguaçu

Abstract

The study aims to analyze the opportunities and difficulties for linking ecological packaging in general commerce and the textile industry in the municipalities of Espigão Alto do Iguaçu and Quedas do Iguaçu – PR. The theoretical basis of the study covers the issue that the use of plastic bags brings to the environment. The research was developed through a survey - survey - in a qualitative descriptive exploratory approach, carried out during the month of June 2021, with consumers and retail managers in general in the two cities mentioned above. A questionnaire was applied to 94 people, in a virtual environment, in order to reach differentiated consumer profiles, in addition to semi-structured interviews, aimed at managers, who showed their views on the subject. Given the objectives, using the sources of data collection instruments, the analysis was to generate knowledge for practical application, aimed at solving the problem by the inductive method. Most local consumers and managers of retail in general and the textile industry are aware of the harm that plastic causes to the environment when discarded inappropriately. In addition, the study provides contributions and reflections on the attitude of consumers and retail managers in general, on the problem of plastic bags, which is in growing development, and on the search for appropriate solutions.