A concorrência desleal no contexto das organizações

Abstract

As far as the business field is concerned, also in the academic context, there is an emphasis on the discussion regarding the consequences of unfair competition. The theme of this paper is "A unfair competition in the context of organizations". Once one has an understanding of the subject and the ways in which unfair competition occurs, through its concept and the laws that ensure the rights of those who suffer from this practice, this paper is characterized by analyzing some cases in which companies face unfair competition, and the ways in which they prevent this unfair conduct and the consequences for those who use this practice. It is considered unfair competition any act that can result in negative consequences and risk to a company, these acts are most often intended to divert customers, leading to practices that lead to confusion through misuse of brand, name, logo and layout. The act of unfair competition is only configured when companies practice harmful acts characterized as undue. The present work is a bibliographic and documental research, with the objective of analyzing cases of this practice, and the way companies seek to defend themselves. The collection was carried out through scientific articles already published in relation to unfair competition. Documentary and bibliographic data on unfair competition and case studies on the subject were collected. The competition among companies must be carried out in a healthy way, that is, free competition must take place, where the players of the same market generate challenges among themselves, bringing positive advantages as consequences, and within the legal scope, unfair competition practices are forbidden and must be punished.