Implicações da evasão na pandemia sob a perspectiva do marketing educacional: um estudo de caso na Universidade Federal da Fronteira Sul - Campus Chapecó/SC

Abstract

This research investigated how the dropout of students from the Federal University of Fronteira Sul on the Campus of Chapecó/SC took place, through the new remote teaching format proposed during the pandemic, as well as analyzing the effectiveness of the teaching strategies employed in this period. The dropout problem has become common in universities, and given its complexity and scope, it has been the object of analyzes and studies in recent years (ANDIFES/ABRUEM/SESu/MEC, 1996). It was a research of a mixed nature with a qualitative and quantitative approach, using technical procedures of bibliographical survey, semistructured interview and raw data of evasion of UFFS academics. The analysis of such problem was possible from the data made available through the Department of Academic Control, using descriptive analysis and content analysis. Based on the results, it was possible to achieve the research objectives and quantify the dropout rates during the pandemic period. Thus, as a result, it was found that, despite the strategies employed by the University, the main reason for evasion was due to transfers of students to other HEIs, both public and private (with PROUNI scholarship). Given this scenario, this study proposed strategies from the perspective of Educational Marketing, as a way of collaborating with the minimization of the evasion problem faced by the institution, both during the pandemic period, as well as the current evasion. In addition to aiming to attract new students in the future and keep them active at the University, therefore, this study sought to contribute to solving the dropout problem.