Proposta de planejamento estratégico para uma empresa do ramo elétrico na cidade de Chapecó/SC

Abstract

For an organization to survive today, it is necessary that it has defined objectives and strategies, otherwise it may have its days numbered. In search of remaining active in the market, an instrument that assists in decision making is the development of strategic planning, as it provides managers with information about the internal and external environment. Thus, this work aimed to elaborate a proposal for strategic planning for a company in the electric sector in the city of Chapecó - SC. This study is characterized as a case study, descriptive, qualitative, elaborated through bibliographic research, semi-structured interview with the owner of the company. Following the model proposed by Vasconcellos Filho and Pagnoncelli (2011) and other theories mentioned during the study, it is thus possible to develop the stages of strategic planning, thus enabling the creation of organizational guidelines, business definition, environmental analysis, elaboration of the SWOT matrix, objectives and strategies and the action plan. After the implementation of this strategic planning, the organization will have greater knowledge to face the obstacles, and still be able to remain in the market.