O problema do endividamento: consumismo e conduta inadimplente na cidade de Seara (SC)

Abstract

One of the characteristics of the capitalist world is the exacerbated consumption of goods, which ends up causing some consequences such as indebtedness and the financial default. The same fact occurs in the west of Santa Catarina, in the city of Seara -SC. The ways companies have adopted to perform their marketing linked to a technological evolution has made individuals be strongly influenced by the purchase, regardless of their purchasing power. This is how in the city of Seara-SC, citizens are influenced to belong to certain cultural identities, which are formed collectively. The research methodology is of qualitative and quantitative nature, identifying the city's consumer public as well as its consumption habits, in addition to the commercial conduct of the main companies in some branches of activity, a great propensity to indebtedness was identified. Realizing in this way that financial default occurs, but the indebtedness in search of belonging to certain social patterns is a problem, being the result of collective movements of belonging in identities, such as business movements with the use of technological resources to spread the new social patterns incessantly