Subversão em versos e imagens: como o grupo de k-pop BTS revela a história e questiona os padrões culturais da Coreia do Sul

Abstract

This study analyzes how the South Korean group BTS uses song lyrics and music videos to explore the history and social issues of South Korea, standing out as a methodological tool for studying the country’s social history. Through an interdisciplinary approach, the research combines textual and visual analysis with the contemporary South Korean historical context, focusing on social issues such as the competitive educational system, meritocracy, and youth pressure. The methodology is based on the analysis of selected lyrics and music videos, compared with historical and academic sources. The research revealed that BTS articulates narratives that resonate with both South Korean youth and global audiences, using symbolism and visual metaphors that address universal issues. However, the group’s messages are constrained by the logic of the cultural market, where protest can be commodified. It is concluded that BTS, by combining subversion and cultural identity, provides a powerful means to understand South Korea's social history. Nevertheless, it is necessary to recognize the limits of its impact, as its message reflects cultural specificities that do not always translate to other youth contexts.