Gestão familiar: superando desafios e explorando possibilidades em uma franquia de hamburgueria no município de Chapecó-SC

Abstract

This study investigates the challenges and potentialities of family management in a burger franchise located in Chapecó-SC. Family businesses play a significant role in the economy but face high risks of failure, especially during succession processes. The study focuses on an artisanal burger restaurant that aims to provide unique gastronomic experiences, exploring the interaction between family and business aspects. The research objectives include identifying the main challenges faced by family management, analyzing the strategies used to overcome them, and investigating growth and strengthening opportunities for the business. A qualitative approach was used, with interviews conducted with the four owner-partners, allowing for an in-depth understanding of the franchise's internal dynamics. The results indicate that the main challenges include ineffective communication and the lack of experience among the partners in managing a business in the food industry. On the other hand, family cohesion and flexibility in decision-making are highlighted as competitive advantages. The research concludes that effective management, which values family relationships and implements solid business practices, is essential to ensure the continuity and success of the franchise, in addition to emphasizing the importance of marketing and innovation strategies for the company's sustainable growth.