Plano de negócio para a abertura de um empreendimento de corte e gravação a laser personalizados no município de Xaxim - SC

Abstract

This study aims to verify, through the elaboration of a business plan, the feasibility of opening a personalized laser cutting and engraving business in the city of Xaxim-SC. The focus of the business is the production and marketing of products in the crafts, decoration, visual communication and carpentry segments, meeting diverse and personalized demands. The research follows a descriptive approach, integrating quantitative and qualitative methods. Data collection was carried out through online questionnaires directed to individuals and legal entities, which specify the main target audience of the business, allowing a more precise analysis of demands and expectations. The elaboration of the business plan allowed a comprehensive analysis of the internal and external environments that surround the company, identifying its core competencies and evaluating the market potential of this innovative idea. Differentiating itself from the existing competition in the city, the business stands out for offering personalized cutting and engraving services in an integrated manner, meeting a growing demand for complete and personalized solutions in a single location. The results indicate that the project is economically viable, with realistic financial projections. The business is expected to be profitable from the first month of operation, with a financial return higher than that of fixed-income investments, ensuring attractiveness for potential investors and security for its execution. This proposal seeks not only to fill a gap in the local market, but also to offer creative and quality solutions, fostering economic growth and innovation in the region.