O uso das mídias sociais como estratégia de marketing para uma agência de viagens de Chapecó

Abstract

Travel agencies in Brazil are increasingly modernizing and leaving behind traditional service in physical spaces, migrating their services to the busiest storefront in the world: social networks (such as Whatsapp, Instagram, Facebook, among others). In a globalized world, it is extremely important to be present in digital media to guarantee the survival and longevity of an organization, seeking to update itself and look for what the target audience needs, wants and desires, in order to solve their pain by converting this thought in sales for the company. Therefore, the main objective of this research is to identify the digital marketing strategies used by Excelência Tour, a travel agency located in Chapecó SC, through the use of social networks, in addition to proposing improvements to the methods already used in the company. As for the research methodology, it has a qualitative approach and, based on the information that it is a case study, bibliographical research, document analysis and information collected through the company administrator was used to collect data. Through data collection, it was possible to identify relevant information about the strategies already used in the travel agency in question, analyze their results and propose improvements to these digital processes. Through the research it is possible to verify that the company contributed valuable information that served as a basis for the study and for the exponential growth of the travel agency.