Reflexões acerca dos cartazes de recrutamento feminino durante a Primeira Guerra Mundial: um estudo comparativo entre Reino Unido e Estados Unidos da América

Abstract

This research deals with the analysis and contextualization of posters aimed at women that circulated during the First World War. The spatial scope of investigation was limited to the nations of the United States of America and the United Kingdom, due to the similarities that involved the recruitment processes of these countries throughout the stipulated period between 1914 and 1918. With this, we sought to address such iconographic items as cultural products that express values and symbolism, as well as dissemination instruments that carry appealing persuasion strategies. Furthermore, the presence and participation of women in society was discussed, especially regarding the actions and mobilizations of women throughout this period. From this perspective, gender issues were also considered, which are deeply intertwined with the themes raised during this study. To this end, based on the selected sources, lines of reflection were developed associated with the main civic-military calls attributed to the female public in the military scenario. It was therefore clear that the poster was a tool widely used during the Great War to call on women in an attempt to convince them to contribute to national interests. Furthermore, it was possible to verify that women experienced new roles and acted on several fronts throughout this context.