Viabilidade de implantação de uma têmpera vidreira: estudo a partir do plano de negócio

Abstract

The consistent growth of the Western Santa Catarina region is evident, reflected not only in the daily lives of its inhabitants, but also in economic indicators such as local GDP, steady job creation, and population growth. According to official sources, over 4 million square meters of construction projects have been approved in recent years, directly driving the civil construction sector and complementary industries, such as the glass market. Driven by civil construction, the glass market has seen material processing become increasingly common, and in some cases mandatory, due to the advancement of technical standards and the demand for safety. Consequently, a regional analysis revealed a scarcity of glass processors, creating a market gap in the Great West, Mid-West, and Mountain regions of Santa Catarina. This represents a potential opportunity given the low physical presence of competitors in the area. This study aims to evaluate the economic and financial feasibility of implementing a glass tempering plant in the city of Chapecó, SC. The study was conducted through market analysis and financial modeling to project the industry's potential figures realistically. To this end, applied research was carried out, structured according to the stages of a Business Plan. The methodology included market analysis, the definition of operational and technical plans, and the elaboration of an economic-financial feasibility study with indicators to determine viability. Results indicate a challenging scenario characterized by limited margins and low cash generation, driven primarily by the high cost of raw materials. While the operation is viable in the short term, it yields profitability below expectations and lower than the current basic interest rate. Furthermore, the operation requires extreme caution, as any variation in operational or raw material costs could be fatal to the business's profitability.