O hábito de consumo de erva-mate(Ilexs Paraguariensis st. hill) nas diferentes classes sociais do município de Cerro Largo-RS

Abstract

The central theme of the research is the consumption habits of Yerba Mate (Ilex paraguariensis St. Hil) in the different social classes in the city of Cerro Largo - RS. Considering that the gauchos are considered faithful to the tradition of consuming yerba mate, regardless of their social class, we established the following research problem: What are the habits of consumers in the city of Cerro Largo - RS, from different walks, regarding the consumption of yerba mate? Based on this context, this work aims to identify the yerba mate consumption habits to mate of people from different social classes of Cerro Largo municipality. The target population of this study consisted of all residents in the municipality of Cerro Largo - RS, who have the habit of drinking mate. Data were collected through structured questionnaires administered in September of 2014 by the researcher intended to capture specific information from them. In total, we collected 200 questionnaires of people belonging to different social classes, living in Cerro Largo, 18 years and have the habit of drinking mate. The results show that the profile of yerba mate consumers is composed mostly of women with family income 2 - 4 times the minimum wage or up to 2 minimum wages, which they believe belong to the class C but really belong to class B. In addition, preferred times by consumers to take mate are in the evening and early morning, and the habit of drinking mate was acquired predominantly homemade way. What about the spending habits, it can be said that, in general, regardless of social class to which consumers belong, a few items of divergence between these items.