Aplicação conjunta de pressupostos das análises fundamentalista e técnica na avaliação de ações: uma proposta para investidores iniciantes

Abstract

In terms of stock valuation, there are two methodologies widely known in the market: fundamental analysis and technical analysis. Normally applied separately and perceived as opposites, these two models can be used together to evaluate stocks, complementing each other. In this sense, the joint applicability of both serves as a way to garner interest from first time investors, from the possibility of learings from the best known methods of valuation at the same time. As such, the objective of this work is to present a basic proposal for stock valuation based on both fundamental and technical elements, as a way for novice investors to evaluate stocks. To do so, the method used for this research assumes a qualitative approach and is classified in terms of means and ends. As to its ends, it qualifies as descriptive since it intends to describe fundamental and technical analysis, as well as the proposal for stock valuation elaborated. As to its means, is classified as bibliographic acompanied with a systematic review since it is based secundary data collected from publicly available sources. After a proposal was drawn up, it was applied to a select group of ten companies listed in the non-ciclic consumption sector of the Stock, Commodities and Futures Exchange of São Paulo in order to demonstrate its use. Thus, through the fulfillment of this study was possible to elaborate a basic proposal for stock valuation that combines both fundamental and technical elements, destined to novice investors as a means to make inicial valuations.