Gestão do conhecimento em uma pequena empresa da cidade de Chapecó-SC

Abstract

On the current economic uncertainty with increased competition, increasingly demanding consumers and frequent changes, the ability to generate knowledge, innovate and engage become necessary conditions for growth and achieving competitive on business. In this way, knowledge management has come to seen as strategic activity, able to produce differentiation and organizational sustainability, but it still shows up as a challenge, especially for micro and small family businesses, which apply its concepts and practices can obtain good results due to their simple structure, which enables flexibility, dynamism and innovation. In this sense, the present study aims to examine how knowledge management is manifesting in the management practices of the company X. Methodologically, as the approach is research is characterized as quantitative and qualitative, in that the use of both allows you to check how the company understand and practice the knowledge management, as well as translate into numbers of respondents perspectives on the subject. In relation to the purposes, this research is classified as descriptive, because the aim is to describe the characteristics of this phenomenon, and applied due to the need to contribute to practical and immediate purposes, in order to find solutions to existing problems. Already in relation to the means, characterized as field, bibliographical, documentary, and case study. As a technique of data collection and analysis of data, used interviews, documentary survey, research, case studies, questionnaires and observation. For data processing and development of the study made use of MS-Excel spreadsheet, besides content analysis techniques with the aim of submitting the results to empirical reflection or faced with the existing theory and by means of descriptive statistics to organize, describe, analyze and interpret the data systematically. After the data is collected, these were treated following the model proposed by Bukowitz and Williams (2002), in which it is considered the tactical and strategic processes together in a questionnaire composed of seven sessions representing the cognitive domains of knowledge management, which was complemented by a standardization of evaluation items used by Castro (2011), which provides the Group of indicators of knowledge management , representing the sessions, facilitating the verification of the results. From the analysis of the data we could verify that the company doesn`t provide conditions that ease the creation of organizational knowledge, which can be proved by the general average which resulted in 52,55%, lower than the average of 55% defined as average parameter analysis for organizations that practice somehow knowledge management. As for the limitations of the research, the Bukowitz and Williams (2002) instrument of collection stands out, by the lack of ways to group shapes in evaluative items, great demand of items for each session of the questionnaire and also the similarity of some statements which makes for the respondent exhausting and long. The limitations, comparisons and generalizations should be made with caution. It is suggested for future work the comparative studies between the perceptions of knowledge management of organizations of different sizes.