Estudo de caso: organização geral de uma microempresa do setor de alimentação de Coronel Freitas - SC

Abstract

In recent years the economy is breaking borders, and changes in general business organization and arrangements of production systems. This reality forces organizations to readjust its administrative processes and the Micro and Small Companies - MSE Brazil are the most susceptible to the impact of competitive markets, mainly due to lack of professionalization of its management. With so many shorten their activities, according to the Brazilian Institute of Tax Planning (2013), the lack of planning and inability to management techniques are among the leading causes of mortality of MSEs, (44.95%), between one and five years of life. In this bias, the study aims to propose improvements in the management and organization of microenterprise "Pastry" established two years in the city of Coronel Freitas, SC. Therefore, the methodology used in the research is characterized as qualitative, descriptive, explanatory, in the case of case study. In the survey data was used the semi-structured interview with the owner of the microenterprise, direct on-site observation and document analysis, in April and May 2016. The organizational diagnosis assessed the management practices in the areas of administrative processes, resources human, organization systems and methods, materials management, finance management and marketing mix. To examine the data used the content analysis. The results show an empirical management of the company, with no administrative tools and adequate controls, based on reactive actions to the market. Thus, to improve the organization and management of the company, adjustments was suggested as adoption of inventories and financial control tools, improvements in the physical layout and product strategies and services, among others that help the company achieve more results relevant.