Análise de preços de produtos de origem orgânica, convencional, da agricultura familiar e patronal comercializados em feiras e supermercados de Chapecó

Abstract

The construction of Brazilian agrarian space is marked by the transformation of food production systems into commodity production systems as well as the integration of farmers to the market through a process of commodification of agriculture. This process is closely followed by the "green revolution" that has a strong impact on the national agrarian space in the second half of the twentieth century. . The Brazilian agrarian space was marked by the adhesion of chemical technologies by farmers and by the construction and establishments of large chains, it put small farmers as producers integrated into large markets, as well as subordinated to the interests of large companies. In this context, the establishment of short marketing chains gains resistance to the commodification movement of agriculture, providing farmers with a direct marketing space for consumers, with the possibility of greater stability and autonomy. The agroecological and family fairs of Chapecó are good examples of short chains and are characterized by face-to-face trade, which the producer sells directly to the consumer. It is important to highlight this direct trade for the farmers, especially the agroecological ones; it presents an important way to dispose their production. In order to do so, the present work is about a specific case of study carried out in Chapecó city. The objective of this study was analyzing prices of organic, conventional and family farms products marketed in the fairs and supermarkets in Chapecó. The prices of some basic food products (rice, beans, jellies, homemade bread, lettuce, cabbage, orange, banana, salami, cheese, sweet potatoes, honey, frozen cassava) were collected from July to October 2016, in order to make the comparison between them. For products that have a greater number of commercial brands and different prices were selected trademarks with an average price and from then on have always been collected the prices of such product.Regarding the prices found we can see that in most of the cases studied, prices of the supermarket are more expensive than those of the fair, mainly organic products, when they are compared in the conventional network (supermarket), the products values are twice as many as those found at the fairs. In the market of fair of agroecological products and family agriculture, lettuce stands out with lowest prices in the conventional market, products such as jelly, honey, cheeses and salami, also present a lower price. They are produced as organic or conventionally way, they are less industrial processed products. Products as frozen yucca, banana silver and caturra, present the highest prices among the retail chain. In contrast, the fairs are more susceptible to the periods between the harvests, as it can be seen in the case of beans. In conclusion, these fairs represent an important marketing mechanism for farmers, especially agroecological, which it is in fact, good for consumers who can get quality products for lower prices than those of the traditional market. Thus, it provides an important tool for local development, it also contribute autonomy to farms, and fair trade to consumers.