O perfil feminino no integralismo no Brasil pela revista Anauê!: o pertencimento à família integralista (1935-1937)

Abstract

This study analyzes the constitution of social figure proposed to women according to familiar concept proposed by Integralism. This ideal is identified by information content offered at Anauê! Magazine, which is considered one of main broadcast of Integralist Party values and that such concepts were modern to press at the end of 20th century. This work reveals strategies and efficiency levels of the megazine regarding to convince people to its cause, such as developing considerations regarding the ones it was destined. This research also aims ways to evidence feminist profile that integralist organization intended to establish over society, exposing the issues regarding values among women from inside and outside the Party. An integralist woman should be in accordance to different precepts within nationalist citizenship sphere, as an inovator woman. Being in its ideology and political organization the Brazilian Integralist Action, or BIA, was part of fascists parties which were getting stronger since the end of First World War. As a previous result, this work has found a literary romanticism at theme divisions of the magazine, highlighted by advertising inovations, clear evidences of "God, Nation and Family" profile, manifested in all symbologic spectrum and possible rituals: for BIA "a new man" required "a new woman" which would be built by brazilian society through BIA forces; A relevant characteristic of movements from modernism. This work traces analysis by cultural history among its practices and representations, such as concepts of Chartier (1990) and Foucault (1971), autors that cumultively, approach themes of "collective representations" of social organization and "appropriation", such as excusion discurse processes and characterization to given and fundamented models on society.