A utilização das redes sociais virtuais por organizações especializadas em recrutamento e seleção do estado do Rio Grande do Sul

Abstract

The following study aimed to analyze how specialized companies of recruitment and selection from Rio Grande do Sul state utilize the virtual social networks. To do so, five specific goals were established, to verify if those companies use virtual social networks; point out the followers and publications’ number on the virtual social network Facebook; identify the likes, comments and share’s amount from posts; investigate the publications frequency on Facebook; and describe the publication’s content. Therefore, it was analyzed through secondary data the manner that companies use these virtual social networks. During a month, Facebook virtual social network was monitored, on which companies announcements were held. The data collect was performed on a manual way and the tabulation made though spreadsheet. As an analysis result, it was verified that these companies use virtual social networks on the process of recruitment and selection, also, all companies use the virtual social network Facebook, mostly on what concerns to recruitment, by advertising jobs. It was develop, most often, a daily publication on Facebook, regarding to new opportunities of job, accompanied by essential requirements demanded for the candidates to take the job that they intent to apply, such as, for example, level of education and previous experience at the area. Companies hold good interactions with their followers, these query was evaluated through likes, comments and shares given to the publications. Most vacant job published required medium level of education, and concerning to experience, the greater number did not require previous experience on the area to occupied the vacant job. The vacancies that distinguished in terms of quantity were for external seller, pharmacy clerk, production assistant, nutritionist, telemarketing operator and lawyer. In so forth, the virtual social network Facebook is use, mostly, on the process of vacant job announcements by companies of recruitment and selection from Rio Grande do Sul state.