Vivências de sucesso e insucesso empresarial no município de Cerro Largo – Rio Grande do Sul (RS)

Abstract

With the increasing competition between companies and the level of consumer demand, remaining in the market has become increasingly difficult. For companies to achieve success they must have a broad knowledge of the market area, control of administrative tools, features and entrepreneurial skills. Sebrae studies reveal that there is, in Brazil, a high number of closing businesses, especially micro and small enterprises. On the other hand, it is seen that even with the increase of studies on business failure, there is still lack of research on the topic. Because of this, the present study aims to analyze the factors of success and business failure of micro and small enterprises in the city of Cerro Largo - RS. With this purpose, a sample of ten companies was analyzed: Among them, five failed and five remain in the market. Decision takers were interviewed about the same issues based on the factors of entrepreneurship and administrative tools. The collected data made it possible to analyze the characteristics of the decision taker, their company and administrative tools adopted by them. By completing the survey, it was noticed that the main factors of success and failure were: the education level of decision takers, the time of the companies in the market, market research, advertising and conducting the entrepreneurial profile. Furthermore, it was noticed that the decision takers of unsuccessful companies, when questioned about the reasons that led to the closure of the project, do not recognize their own entrepreneurial failures, finding external reasons to the organization.