Influência do programa de aquisição de alimentos –modalidade alimentação escolar na dinâmica administrativa das unidades de produção e agroindústrias familiares de Santo Cristo, RS

Abstract

The search for alternatives to commercialize the production of farmers and agribusinesses family led, in 2009, the accession of the municipality of Santo Cristo PAA - school feeding mode, guaranteeing the purchase of agricultural products for school lunches. This paper aims to propose alternative strategies of management and organization for farmers and agribusinesses to assist families in meeting the demands of the program, and initially an interview with the producers and with the coordinator of the program was made to identify the strengths and weaknesses and the threats and opportunities of the program. The methodology used in this work consisted in inductive reasoning. Regarding data collection, we used an interview script. Thus, it was realized that there are deficiencies in the administrative scope of properties and agricultural industries, particularly in the financial area. Thus, it was proposed to the bodies responsible for family farming Santo Cristo/RS offering courses in administration and also provide an administrative technician who could support the family farms and agribusinesses when the knowledge acquired during the course were put into practice . In the marketing area, missing information on competitors. Within the area of human resources, there is the difficulty of finding labor-work, but companies that have employees emphasize that even if motivated and participate in decisions. Already in the production area, the 'rural businesses' aim to produce seeking the quality of its products.