Comportamento do consumidor: uma análise bibliométrica dos artigos brasileiros publicados entre 2010 e 2014

Abstract

This study aims to make a bibliometric ranking about survey of consumer behavior in the period 2010-2014 in the annals of the Meeting of the Association of Graduate Programs in Management (EnANPAD), through the analysis of periodic on Consumer Behavior in EnANPAD. To conduct this study, we used the quantitative bibliometric methodology and has been a qualitative analysis of the results. For this, it was decided to identify articles by subdivision of Marketing at EnANPAD, and Consumer Behavior I took the Theme I, and Consumer Behavior II Theme II. A total of 143 articles were analyzed. The results indicated that scientific production in the field of Consumer Behavior presents developed, demonstrating that research is well explored in the period. In these studies, there is a predominance of qualitative and descriptive research demonstrating that the publications on Consumer Behavior, are detail the results you seek. It was observed that the publication of Consumer Behavior features four institutions of higher education, which is dominated by publications in DC I and DC II, and the Federal University of Rio Grande do Sul (UFRGS), Getúlio Vargas Foundation (FGV / EAESP), University Federal de Santa Maria (UFSM) and the Catholic University of Rio Grande do Sul (PUCRS). Referring to the most active authors, points out that the most active in DC I subdivision does not appear important in DC II and vice versa, where the most active published four articles. It was observed that the subdivisions had issues where CC I had eight thematic and CC II had nine analyzed themes. It is perceived disability works that address the most commonly used references, and to plot the profiles of the participating institutions, suggested problem for future research.