Análise da produção e das vendas: um estudo de caso em uma agroindústria de panificados de Cerro Largo - RS

Abstract

The following study aimed to analyze the influence of a cooperative on the production process and commercialization of a family agroindustry, regarding to the manager perception. As for the methodology, it consisted on a case study, with descriptive, qualitative and applied approach. The object of study was a bakery agroindustry, from Cerro Largo-RS: the data collect was accomplish through a semi-structured interview, applied with the manager of the agroindustry. It was obtain as results that the agroindustry production is based on weekly demand previsions; due to the variability of the products quantity, it depends on daily orders and the agroindustry‟s supply points; it is only after the demand prevision that the agroindustry begins the weekly production. The agroindustry utilize the level zero (agroindustry and final consumer) and level one channels (agroindustry, market and final consumer) for its products commercialization. It is suggest for this agroindustry that it enable the outsourcing of work when there is a shortage of labor, generating bigger productivity and income, for this kind of planning results on the work optimization and better client‟s satisfaction. It is conclude that for the bakery agroindustry is more feasible to commercialize its products through a cooperative than independently, since is through the cooperative that the agroindustry can produce more and reaches a higher number of consumers.