A agroindustrialização da produção familiar de farináceos/panificados no município de Guarani Das Missões/RS

Abstract

This paper presents a study on the agroindustrialization of the family farinaceous / bakery production in the Municipality of Guarani das Missões / RS, highlighting the peculiarities that exist in the management and in its structure. In this sense, the general objective will be to analyze how the management of production and operations can help the production process and, in the commercialization of the products in the family farinaceous / bakery agroindustries, in the Municipality of Guarani das Missões / RS. Thus, in theoretical terms, the administration of production and production process is discussed, considering issues such as quality management and the Kaizen method as a way to acquire quality avoiding waste and reducing costs, in addition to covering the terms of marketing channels in the organizations, family agroindustries, the production process and the commercialization of farinaceous and bakeries in relation to the long chains and the short chains. As for the methodology, the research can be classified as descriptive and with a qualitative approach. The target population of the survey will be the owners of the family agroindustries selected by census. Data collection will be through a semi-structured interview script and non-participant observation. The analysis of the data will be performed through content analysis, with the following categories: Production and Marketing. As topics of analysis of the category "production" one has the Production Process; the acquisition / movement of the raw material and; the use of machines and utensils. With regard to the category "commercialization", the topics of analysis are: commercialization process; the transport of products and; the marketing channels. The results obtained were the lack of instruments to control production beyond, and little planning for the execution of the activities to be performed to reach the desired final product. A varied diverse range of products that not only meet but know how to manage the resources used to produce them. Despite this they have a high knowledge and skill regarding the products produced in their agroindustries, being distinguished by the experience that they have although some have little schooling for the management of a business.