Processo de gestão feminino na empresa rural

Abstract

This work aims to analyze the process of rural management at the operational, strategic level, and also the female competences in the management of rural properties, thus highlighting the female competences in the management process. Seven rural women from which were chosen according to the criteria mentioned in the search have been studied. Regarding the methodological approach the research is characterized by being qualitative and a multicase study. The data collection has been done through interviews. Regarding the results raised in the research it could be understood the dynamics of the management processes with a very present feminine bias. Allowing the perception of the management linked to the female profile, taking into account the way of making the decisions with operational and also strategic vision, allowing to enrich the research in the scope of management.It has been concluded with the research that women's skills are a strategic differential in both management levels, both operational and strategic, adding value to the rural business in order to strengthen the activity, promoting economic development, taking from generation to generation the power of family farming.