A percepção dos gestores acerca da adoação da informatização nas micro e pequenas empresas do Município de Cerro Largo/RS

Abstract

It is perceptible how Micro and Small Business (MSBs) are important for the economic development of a country. Information Technology (IT) can be an important support for the management of MSBs, contributing to cost reduction, productivity gains, communication facility between customers and suppliers and for innovation. The purpose of this paper is to investigate the perception of Micro and Small Business managers about the use of Information Technology. To reach the proposed objective, a descriptive research was realized with primary data of a quantitative approach, and the data collection was made through a survey with 77 MPEs located in the Missões region in the municipality of Cerro Largo, Rio Grande do Sul, in the month of August 2018. The instrument identified as characteristics from MPEs, the level of information and perception of IT functionality. As result, it was observed that the main respondents of the questionnaires were the owners. The predominant sector between the MPEs researched was the commerce sector and all MPEs have access to the internet. It was also identified that the main IT tools used by MPEs are computer and e-mail. The main reasons that conduce MPEs to adopt IT are agility in performing tasks and better relationships with customers. The main factors related for organizational performance are increased productivity and increased market share. However, it can be concluded that motivation factors are those that most influence the adoption of IT compared to performance factors. In addition, is concluded that managers realize the importance of IT to business, which contributes to business productivity and growth.