Gestão de frotas: um estudo de caso em uma empresa de transporte escolar

Abstract

The fierce competition between companies has required that many are constantly modernizing to anticipate their competitors. Fleet management is currently seen as a strategic differential helping to improve the performance of the company's activities. In the market there are several fleet management software with capable of integrating vehicle maintenance activities, tracking and monitoring, realizing the monitoring and performance not only of the vehicles, but also of the drivers, which allow the manager a better and more precise decision making. Given the importance of the practice of good fleet management, this study aims to analyze which fleet management software is most appropriate for a small school transport company. It is configured as a qualitative and descriptive research. The technical procedures used were documental, bibliographic researches, and case study. For the development of this research were conducted semistructured interviews with the manager and administrative assistant of the company, as well as documentary research through company documents and, also, the accomplishment of research of the software in the internet in the site of search Google, having as method of analysis of the data the analysis of content. With the application of these techniques, it was possible to diagnose the company's main demands, analyze the most appropriate software for the company, and suggest a proposal for the implementation of the software considered most appropriate to the needs of the company.