Proposta de planejamento estratégico para a empresa Imperial Móveis LTDA da cidade de São Carlos – SC

Abstract

Strategic planning is fundamental for any company, constituting an important instrument in decision making procedures through appropriate actions according to reality of the external environment and the internal factors of the organization. Thus, this work aimed to develop a proposal of strategic planning for the company “Imperial Móveis”, a microenterprise of the production of planned furniture located in São Carlos, Santa Catarina State, Brazil. The study is identified in terms of its approach as qualitative and, according to their objectives it is characterized as applied and descriptive. On the other hand, it is classified, in relation to their data collection procedures, in a case study conducted in a field survey. Data collection was done by means of semi-structured interview with the general manager, administrative manager and the administrative assistant of the company. Moreover, it was also conducted interviews company's clients. The results indicate a strategic aspect of maintenance, considering that the company is included in an environment of many opportunities; however, it contains several fragilities that hinder the use of these opportunities. In light of this context, strategies were stablished and formalized through 5W2H to improving internal procedures and taking advantage of opportunities formed by the external environment in order to provide the manager with measures and instructions to support the growth of the company.