Elaboração de uma proposta de administração estratégica para uma empresa familiar: o caso da Adipar Complementos

Abstract

Strategic management is no longer a differential, and has become fundamental in any organization that wants to develop in a highly competitive environment like today. Family businesses, such as Adipar Complementos, do not escape the rule, requiring planning, professionalism and creating advantages to stay strong in the market and reach their goals. Thus, the objective of this study was to carry out a process of strategic management in the company Adipar Complementos, in order to elaborate strategies, indicators, goals and initiatives necessary for its development and increase profitability. In order to reach this goal, a broad context analysis was carried out, applying the results in the management tools, having as main instrument the Balanced Scorecard. The study is classified as a qualitative and quantitative nature, having as descriptive and applied purposes and as to bibliographical, documentary and case study means. The necessary information to carry out the study was obtained through primary data, with semi-structured interviews applied to the managers and questionnaires applied to the clients, as well as secondary data through already published studies on the subject, as well as information available in the operating system of the company. The results point to an external environment favorable to the company, but with many fragilities to be corrected. The main strategies developed from the environmental analysis, and together with the managers, are to minimize the company's weaknesses and improve its internal processes, so that it can better take advantage of the opportunities presented to it and thus achieve the objectives sought by the company.