Planejamento estratégico: uma proposta para o Supermercado Bedin

Abstract

All and any organization suffers changes and evolutions, just it the internal and external conditions must be observed and they need to be in harmony. The strategic planning besides to provide a path and an alignment for the organization, it does everyone works together in the same way. In front of the relevance of the strategic planning, and to achieve this study’s objective, which is to make a strategic planning implementation’s suggestion to the familiar company Bedin Supermarket. This study was done in the first semester of 2018, in Coronel Freitas - SC city. The research technique used in this project was an interview with 29 questions of semi-open structure to manager. In this project was chosen working with the Pereira’s strategic planning model (2010), because this is the best option for this organization’s reality, and with it was developed all the phases of this methodology. With it, this search resulted in: introducing and organization’s historical, organizational vision, dangerous factors to the success, internal and external environment’s analysis, SWOT matrix making, and the strategies and action planning to get arriving in the results as was planned. It was observed that all the general and specific objectives were achieved with success.