Empreendedorismo por mulheres: uma análise do perfil e dos desafios enfrentados por mulheres empreendedoras

Abstract

The women have gained a more representative place today as a result of historical developments, struggles for civil, political and social rights, which allowed them to work, vote and study. Another landmark was the introduction of the contraceptive method in the year 1960, the contraceptive, which allowed women more freedom and control over their reproduction, making possible other ways and choices. The present research aimed to analyze the characteristics of entrepreneurial women in the municipality of Chapecó SC. With regard to the methodology used, it is composed predominantly as qualitative and classified for purposes as descriptive. How much to the means, field research and bibliographical. The semi-structured individual interview was used to perform the data collection that had the testimony of 08 women declared entrepreneurs in the city of Chapecó SC. Regarding the difficulties faced, the 3 that have employees, cited leadership and management as the biggest challenge, the others reported that the lack of initial capital, understand the branch they work, manage the company and be in accordance with the legislation are the greatest challenges to undertake. Finally, 37.5% reported being prejudiced by previous formal experiences, 37.5% said they suffered prejudice from men and women within the entrepreneurial environment, 12.5% reported not remembering having suffered prejudice and 12.5% suffered prejudice only by males. The present study had all its specific objectives achieved, in view of the proposed general objective of analyzing the challenges faced and the profile of entrepreneurial women in the municipality of Chapecó SC.