Estudo de viabilidade para instalação de um delivery de hambúrguer em Ijuí – RS

Abstract

Planning is a fundamental part of the entrepreneurial process. Correctly performing them decreases companies' mortality rate in the first years of operation. Using planning tools, it is possible to verify the viability of new ventures. The objective of this project was to verify the feasibility of installing a hamburger delivery in Ijuí - RS. In order to achieve this goal, it was necessary to know the business's target audience, create a Canvas, identify the technical and operational needs for the enterprise and develop a business plan. Canvas and the business plan are the planning tools most used by entrepreneurs, so they will be addressed. For their elaboration, both primary and secondary data will be used. It is a descriptive study of qualitative order. To get to know the target audience of the business, a questionnaire on consumer behavior was conducted with a sample of residents of the city of Ijuí - RS, through an online survey, with the Google Forms platform, driven through social networks - Facebook. Secondary data were obtained mainly through scientific articles, available on websites such as Perioódico CAPES, Anpad and Angrad, due to the conceptualization and relevance in the field of administration. These data are related to the engagement of marketing strategies, production process models and micro and macro environment information. Information on business-related legal issues will be obtained through government websites. From the results of this application, the Canvas spreadsheet and the business plan were prepared, containing a structure with executive summary, marketing plan, operational plan, financial plan, scenarios and plan evaluation.