Limites e potencialidades na gestão de uma cooperativa de agricultura familiar: o caso da Cooper Guatambú

Abstract

Co-operatives have been presented as an alternative form of organization for family farming, with the purpose of uniting interested farmers and benefiting everyone through policies and incentives that foster their growth. When it comes to management, it is common that along this path, especially in the beginning, you will encounter pertinent problems and difficulties, and knowing these problems and knowing the difficulties of associates makes it easier to diagnose and solve them more efficiently. Given this, this study seeks to propose management strategies, focusing on sustainability and competitive advantage of the organization, with the objective of promoting the company's growth, because a well structured management and engaged in the growth of associates ensures that everyone is motivated to produce increasingly. The research is classified as qualitative. As for the ends as being exploratory and as for the means a case study. The research subject was the manager of the cooperative. Data were collected through semi-structured interviews and content analysis was used for data analysis. The results obtained from the interviews indicate that the main problems encountered are the lack of a well-structured management model, and some points such as the lack of cooperative knowledge on the part of the associates and also the waste of food were raised. It was found from the interviews that the elaboration of a management plan would be the best option for the cooperative at this time, as well as a system that interconnects reports and potential buyers so that there is no food waste and other services available to the cooperative. Therefore, there is no doubt that good planning ensures not only the cooperative's growth but also a successful competitive advantage.