Diversidade geracional e a gestão de pessoas no ambiente corporativo: estudo de caso

Abstract

The purpose of this study is analyze the challenges of generational diversity in the Tax Consulting based on the perception of managers and employees about the conflicts that occur between different generations in the work environment. A case study was conducted in that organization. To achieve the proposed objective, bibliographic research was used to describe the history and characteristics of the four generations present in the company studied. The profile of the organization's employees was analyzed, the existence of conflicts, their causes, and the challenges faced in the home office during the pandemic were identified. Strategies were proposed to solve the problems found. The descriptive methodological approach was adopted, based on qualitative methods, and a semi-structured interview script was used as a research tool. The method to choose the participants was that of accessibility and representativeness through intentional choice. The data analysis was based on the content analysis technique, according to Bardin’s (2016) guidelines. The results reveal that generations have distinct personal characteristics as a result of the generation and experiences. The company is composed of four generations; 39% of the employees are from generation Y and 55%, from generation Z. The conflicts occur between generation X and Z and are caused by the outstanding characteristics of each generation. People on the borderline between one generation and another present characteristics from their predecessor generation. Problems related to communication and differences in the perception of conflict situations between employees and managers were identified. The home office presented challenges for managers and employees. It was suggested the training of managers and greater interaction between the generations, with the objective of establishing synergy, avoiding conflicts in the work environment and stimulating individual characteristics for the improvement of results and employee satisfaction. It was concluded that conflicts will always exist, causing challenges, but trained managers are needed to contain misunderstandings and value individual differences for the potentiation of results.